AF Oliver
Some client relationships are built over months. This one has been built over more than a decade.
I first joined AF Oliver as an employee, working across a wide range of property, construction and housing clients. When I later made the move into freelance consultancy, the relationship didn't end. Instead, it evolved.
Five years on, I continue to support the agency as a trusted freelance partner, providing strategic communications, content and PR support across a variety of accounts.
The challenge
Agency life is fast-paced. Client priorities change quickly, deadlines are often tight and teams need people they can rely on to step in and deliver without lengthy onboarding or supervision.
Having previously worked within the business, I already understood AF Oliver's standards, processes and expectations. The challenge was maintaining that same level of support while operating as an external consultant.
The approach
Over the years, I've worked across a diverse portfolio of clients, delivering everything from media relations and thought leadership to copywriting, internal communications, stakeholder engagement and crisis communications support.
My role changes depending on the needs of the agency and its clients. Sometimes that means leading projects from start to finish. At other times, it means providing additional capacity, specialist expertise or senior strategic support.
The result
Years after leaving the agency as an employee, AF Oliver remains one of my longest-standing clients.
That longevity is something I'm particularly proud of. It reflects a relationship built on trust, consistency and the ability to deliver high-quality work, often at pace and across multiple sectors.
Whether supporting long-term client programmes or responding to emerging challenges, I've become a reliable extension of the agency team, helping ensure clients receive the same high standard of service, regardless of where the support comes from.
Services delivered
• Media relations
• Content creation
• Thought leadership
• Internal communications
• Stakeholder engagement
• Crisis communications
• Executive profiling
• Copywriting and award entry writing
• Strategic communications support
