Davidsons Homes

For more than ten years, I've worked as an extension of the Davidsons Homes marketing team, providing strategic PR support across the business.

From securing national coverage in titles including the Metro and Evening Standard to generating a steady flow of positive local media stories, my role spans everything from community engagement and customer case studies to executive profiling, business growth announcements and crisis communications.

The challenge

Like many housebuilders, Davidsons operates in a sector that can attract scrutiny. At the same time, it invests heavily in local communities, schools, charities, sports clubs and placemaking initiatives that often go unnoticed outside the developments themselves.

My role is to uncover those stories, shape them into compelling content and ensure they reach the audiences that matter.

The impact

Over the course of our partnership, I've secured thousands of pieces of coverage across national, regional, trade and consumer media.

More importantly, that coverage has helped strengthen Davidsons' reputation in the communities where it builds.

One particularly memorable measure of success came when a director was stopped three times during a single dog walk by local residents who wanted to tell him how much they'd enjoyed reading positive stories about the business and its work in the area.

For me, that's what good PR is about. Not simply generating coverage, but changing perceptions.

Alongside proactive media relations, I also support the business with sensitive issues and crisis communications, helping protect reputation when challenges arise and ensuring messages remain clear, consistent and credible.

Services delivered

• Media relations
• Crisis communications
• Community engagement campaigns
• Customer case studies
• Executive profiling
• Thought leadership
• Award entries
• Development launch PR
• Internal and stakeholder communications
• Content creation

Coverage highlights

Coverage secured across national titles including the Metro and Evening Standard, alongside a broad network of regional newspapers, trade publications and consumer media, helping ensure Davidsons remains visible, trusted and relevant across its key markets - every single month.